Undoubtedly one of the biggest movie stars in the world, Shah Rukh Khan has been charming everyone with his good looks and wit, making him India’s most sought-after actor and brand ambassador. Labelled “Brand SRK”, Shah Rukh Khan’s tryst with advertising started in 1988 for ‘Liberty Shoes’ and has had a dream run ever since.
As King Khan turns 50 today, let’s take a look at some of his most memorable ads.
Shah Rukh Khan’s association with Pepsi goes a long way but this ad with Sachin Tendulkar is probably the first time an Indian cricketer and movie star were featured together in a commercial.
In 2003, Tag Heuer signed a 3-year deal with Shah Rukh Khan, who was also the first-ever Indian brand ambassador for the brand. With a 40% growth rate in India, Tag Heuer renewed the contract thrice with the ‘Badshah’.
Hindustan Unilever Limited celebrated 75 years of Lux with an ad featuring Shah Rukh Khan, who was the first male to endorse the brand along with a leading lady of Bollywood from every generation. This star-studded ad was a huge success, and till today remains one of the most memorable ads for the brand.
Pepsodent’s ‘Pappu aur Papa’ campaign successfully communicated the importance of brushing to kids. Known to be a doting father, Shah Rukh Khan plays the role with ease.
Frooti hit the bull’s eye while revamping their brand image with Shah Rukh Khan, the pet bottle, football, and European music. Without the need for a mouthful of dialogues, the ad makes us drool by capturing the feel of relishing Frooti through human emotions and expressions.
Anupama Chopra once said that Shah Rukh Khan is an “ever present star”, with two to three films and commercials running throughout the year. Considering the number of brands he endorses, his brand value has not dipped in decades and Shah Rukh Khan continues to be one of the industry’s most popular choices.