Gems of surprise

Even as I blogged about Indian chocolates not innovating to appeal to their target audience, guess who decided to surprise its consumer – Cadbury again!

Remember, I mentioned Kinder and its wonderful toy for kids? Well, Gems Surprise has caught on too…

Read more about it on Harish B’s wonderful blog – Gems Does a Kinder Joy.

One little glitch however – I would have prefered them launching under a different name at least – a Kinder Surprise needn’t inspire a Gems Surprise… but my take on that one will have to wait!!!

Advertisements
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: