Gems of surprise

Even as I blogged about Indian chocolates not innovating to appeal to their target audience, guess who decided to surprise its consumer – Cadbury again!

Remember, I mentioned Kinder and its wonderful toy for kids? Well, Gems Surprise has caught on too…

Read more about it on Harish B’s wonderful blog – Gems Does a Kinder Joy.

One little glitch however – I would have prefered them launching under a different name at least – a Kinder Surprise needn’t inspire a Gems Surprise… but my take on that one will have to wait!!!

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