Pringle’s ad clicks well!

In these times of measuring clicks throughs on banner ads, Pringle’s does well by designing a creative that leaves you addicted for more – and not just the crisps but the story too! End result – your visit to this banner itself garners loads of clicks. Can’t say I think much about the imagery and aesthetics, but the narrative is catchy enough to have you stay and click. And what’s important is that amidst the clutter all around, this is simple and effective!

Given the number of “million clicks” that the web has today, this is a good try! Advertisers looking to go for a Cost Per Click (CPC) or a Pay Per Click (PPC) programme however, may find it well their worth to carefully analyse this one though!

(This comes from a link Sandeep posted earlier on his blog. Thanks Sandeep! Click to read it on their site.)

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