Play your part.

Which is just what I’d like to say about effective copy and design. Every bit plays it’s part. In conveying, convincing, seducing, winning over the audience. Just like the superb YouTube Symphony Orchestra (YTSO) video and banner, which plays out so beautifully on the specially designed site. The graphics – beautifully depicting the Sydney Opera House, bring out the vibrancy of the platform and string together multiple facets. They’re simple, yet elegant. The copy – again succinct and to the point, yet tying in with the theme and conveying it all – “Play your part. Around the world.”

Go ahead, do your bit now – check out the superb graphics YouTube has created for this initiative – music notes, Opera House, etc., as well as the video that says it all.

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