Mind it! I told you…

that animated virals are the ‘in’ thing! Everyone’s asking for them and everyone’s making one. Check out this one for HP printing cartridges.

I love the analogy of Rajni – the original hero…HP – the original cartridge! See the strong ‘Be original’ messaging after a superstar sets the trend? Brand ambassador + celebrity branding + viral + light-vein messaging + product USP, all rolled into one! Works!!!

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